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Tourism Research & Marketing is an independent consultancy with a reputation for excellence and a consistent professional approach to solving our clients' problems. We produce studies and strategies which are sensitive to individual client needs and which offer practical assistance to realising their goals. Established in London in 1980, we have expanded to work with partners in the Netherlands, Spain and Austria.


TRAM operates in many sectors of the tourism industry, with an emphasis on research, feasibility studies and strategies in the following core areas:

Tourism marketing International Conference and Exhibition Research
Cultural and creative tourism Sustainable and alternative tourism development strategies
Events and eventful cities Tourism Attraction Feasibility, Development and Marketing
Youth travel and backpacking Medical tourism


As an independent consultancy we are fortunate to be free from conflicts of interest and other obstacles that might distract us from our goal of giving the best possible advice exclusively tailored to the product and market of the client. As a relatively small organisation we offer flexibility - our staff fully appreciate the tourism dynamic and are consequently responsive to the shifts in client requirements which inevitably occur during the life of a project.

TRAM is a member of the ATLAS global network of over 200 universities and research institutes which offers an immediate entry into current conditions in a wide range of tourism and leisure markets and "on the spot" research resources. Our most highly prized asset is the vast wealth of knowledge and experience of the tourism industry, which has been accrued by our senior partners. All our staff shares a genuine interest in the exciting development of the business tourism industry and this ethic is underlined and inspired by Bill Richards, the senior partner.