Latest news

New publication - New Urban Studies (SAGE)

The last two decades have been an exciting and richly productive period for debate and academic research on the city. The SAGE Handbook of New Urban Studies offers comprehensive coverage of this modern re-thinking of urban theory, both gathering together the best of what has been achieved so far, and signalling the way to future theoretical insights and empirically grounded research.

New publication - UNWTO Report of Tourism and Culture Synergies

The UNWTO report on Tourism and Culture Synergies highlights the symbiotic relationship between tourism and culture and the interdependency of the two sectors. The report, undertaken through a survey of UNWTO member states and expert opinion, affirms that cultural tourism plays a major role in global tourism today. It also reveals that the sub-sector, in keeping with the changes to tourism as a whole, has been transformed by changing lifestyles, new forms of culture and creativity, and evolution and innovation in technology.


Tourism Research & Marketing is an independent consultancy with a reputation for excellence and a consistent professional approach to solving our clients' problems. We produce studies and strategies which are sensitive to individual client needs and which offer practical assistance to realising their goals. Established in London in 1980, additional offices have been opened in the Netherlands, Spain and Austria to benefit from the growing opportunities in European tourism.


TRAM operates in many sectors of the tourism industry, with an emphasis on research, feasibility studies and strategies in the following core areas:

  • Tourism marketing
  • International Conference and Exhibition Research, Facility Development and Marketing
  • Tourism Attraction Feasibility, Development and Marketing
  • Cultural and creative tourism
  • Events and eventful cities
  • Youth tourism
  • Medical tourism
  • Sustainable and alternative tourism development strategies


As an independent consultancy we are fortunate to be free from conflicts of interest and other obstacles that might distract us from our goal of giving the best possible advice exclusively tailored to the product and market of the client. As a relatively small organisation we offer flexibility - our staff fully appreciate the tourism dynamic and are consequently responsive to the shifts in client requirements which inevitably occur during the life of a project.

TRAM is a member of the ATLAS global network of over 200 universities and research institutes which offers an immediate entry into current conditions in a wide range of tourism and leisure markets and "on the spot" research resources.

Our most highly prized asset is the vast wealth of knowledge and experience of the tourism industry, which has been accrued by our senior partners. All our staff shares a genuine interest in the exciting development of the business tourism industry and this ethic is underlined and inspired by Bill Richards, the senior partner.