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New publication - Creative Tourism Trend Report volume 1

Creative Tourism Trend Report Volume 1 (pdf edition)



Tourism Research & Marketing is an independent consultancy with a reputation for excellence and a consistent professional approach to solving our clients' problems. We produce studies and strategies which are sensitive to individual client needs and which offer practical assistance to realising their goals. Established in London in 1980, additional offices were opened in the Netherlands 1994, Barcelona in 2002 and Austria in 2010 to benefit from the growing opportunities in European tourism.


TRAM operates in many sectors of the tourism industry, with an emphasis on research, feasibility studies and strategies in the following core areas:

  • Tourism marketing
  • International Conference and Exhibition Research, Facility Development and Marketing
  • Tourism Attraction Feasibility, Development and Marketing
  • Cultural and creative tourism
  • European Capitals of Culture
  • Youth tourism
  • Medical tourism
  • Sustainable and alternative tourism development strategies


As an independent consultancy we are fortunate to be free from conflicts of interest and other obstacles that might distract us from our goal of giving the best possible advice exclusively tailored to the product and market of the client. As a relatively small organisation we offer flexibility - our staff fully appreciate the tourism dynamic and are consequently responsive to the shifts in client requirements which inevitably occur during the life of a project.

TRAM is a member of the ATLAS global network of over 300 universities and research institutes which offers an immediate entry into current conditions in a wide range of tourism and leisure markets and "on the spot" research resources.

Our most highly prized asset is the vast wealth of knowledge and experience of the tourism industry, which has been accrued by our senior partners. All our staff shares a genuine interest in the exciting development of the business tourism industry and this ethic is underlined and inspired by Bill Richards, the senior partner.